STEP 5: Mobile App - Agent Branded Property Search Tool

YOUR App, YOUR Listings, YOUR Leads
  • Agent branded with your name, contact information, photo and servicing area
  • Completely localized listing information
  • Fully integrated with your KW | Technology tools including IDX (US) or CREA DDF (CN)*
  • Advanced lead capture capabilities:
    • Leads from all local MLS listings directly to you
    • Quicker response time at your fingertips via call, text, or email
  • Advanced search capabilities (e.g., price, beds/baths, MLS #, Open House, New)
  • Listing details, directions, photo gallery
  • Improved property and agent search in Canada
(*Where IDX and CREA DDF available)
SECTION 1: Download Your  KW myMobile App
The KW Mobile App is available for Apple iOS devices (iPhone & iPad), and Google Android devices (smartphones & tablets). Click the button below for the device you're using to be taken to the app download page for that device.
SECTION 2: Where to Find Your AGENT CODE
In order for you and your clients to brand the mobile app to you, they must enter your Agent Code, or find you in the agent search in the app. Your Agent Code is located in Section 4.5 of myKW's eAgentC Admininistration. All Agent Codes begin with KW and are seven (7) total characters long.


QUICK TECH TIPS
O vs. 0
Be careful for the letter O and and the number 0 (zero) in your Agent Code. If you have a code with these characters, be sure to make this clear to your clients, and use a typeface such as Courier that clearly distinguishes between the two characters (the zero in the Courier typeface has a slash through it).

What if my clients skips entering my Agent Code?
If your client skips entering your Agent Code, and has left the app unbranded, they can always go back to the main screen (on the phone version) or pull up the toolbar from the bottom (on the tablet version), and tap My Agent to be presented with the Agent Code entry field.

What if my client doesn't have my Agent Code?
If you client doesn't have your code, and has not yet entered an Agent Code, they can go the main screen (on the phone version) or pull up the toolbar from the bottom (on the tablet version), and tap Agent Search to search the KW Whitepages for you, and brand their app to you. If your client has already entered an Agent Code (perhaps incorrectly), the Agent Search tool will go away. They will have to either tap My Agent to enter your Agent Code, or delete and reinstall the app (and not enter an Agent Code) to bring back the Agent Search tool.
If you haven't supplied your MLS ID to the office, you will not have an agent code, and the app will not brand to you. Please contact your Agent Services Coordinator if you do not have an Agent code showing at Section 4.5 of the Agent Website Admin Tool.
SECTION 3: What Does the App do for your Clients?
The KW Mobile App provides the following benefits to your clients...
  • Search properties for sale in an area by drawing with their finger.
  • Find properties for sale around them based on their GPS location.
  • Find points of interest (schools, shopping, grocery store, etc.) around their search area.
  • Search MLS listings in any area, even outside of the branded-agent's MLS.
  • Save notes on listings.
  • View full property details and full-screen listing photos.
  • View overhead satellite imagery of properties.
  • View prices of properties for sale directly on a map.
  • Save searches and favorite properties by registering a WolfNet Search Saver account.
  • Calculate mortgage.
  • Search based on minimum/maximum price, number of beds/baths, etc., or by MLS number.
  • View rental properties and open houses.
  • Contact their Realtor (the branded agent) by phone and/or email from within the app.
  • Share listings via Facebook, Twitter, and email.
SECTION 4: What Does the App do for YOU?
Top of Mind
As long as clients have branded the app to you, every time they open the app, your name and photo will be displayed on startup. As users browse listings, your name will be displayed. This keeps you at top of mind with your clients.
Phone & Email Contact
When users tap Contact at the bottom of a listing's detail page, they will be prompted to call or email you, if they are using a smartphone. If users are using the app on a tablet, they will be prompted to email you (since tablets cannot make phone calls over traditional phone carriers).
Lead Generation
When clients mark a listing as "Favorite" in the app, they are prompted to create a WolfNet Search Saver account. If they do, and their app is branded to you, they will be added to your WolfNet Back Office under My Leads. All of your WolfNet leads can be found in the Back Office under My Leads ► Reports. Leads from the mobile app are distinguished by a smartphone icon. Leads will also automatically be added to your eEdge myContacts database as well as classified with a Status of Lead, and be automatically placed in myLeads. Leads who come from your app will appear your myContacts database with a Source of Lead Insert API.


QUICK TECH TIPS
Customer Behavior (Saved Properties & Searches)
Agents can view a lead's favorite/saved listings and saved searches for those who create a WolfNet Search Saver account. This information is accessed through the WolfNet Back Office under My Leads the viewing the details of a contact. All of your WolfNet leads and their info can be found in the WolfNet Back Office under My Leads ► Reports.

It is important to note that the app must be branded to you in order for leads who register in the app to be funneled to you. Otherwise, the app will display generic Keller Williams branding, and any leads who register will be distributed automatically to the local Market Center.
STEP 5 (Optional): How to Promote Your App
eEdge Mobile App Custom Page
You can use your eEdge website's Custom Page to provide one-stop marketing, instructions, Agent Code, and links to download the app for both iOS and Android devices.

When clients visit your KW Mobile App Custom Page on the desktop or laptop, the introductory video will automatically play. Clients visiting your page on their smartphones or tablets can copy your Agent Code, download the app from the provided links, then paste your Agent Code into the app when they open it.
To add the KW Mobile App page for your eEdge website's Custom Page...
  1. Download the eEdge Website KW Mobile Custom Page HTML.
    This is an RTF (rich text file) that opens in any word processing program—Microsoft Word, Apple Pages, WordPad, Notepad, Text Edit, Open Office Writer, etc.
  2. Replace all of the green text in the file with your KW Mobile App Agent Code. Do not modify the  RED text.
  3. Copy all of the text (HTML code) in the file.
    Press CONTROL+A on a PC or COMMAND+A on a Mac to Select All of the text. Press CONTROL+C or COMMAND+C on a Mac to Copy the selected text.
  4. Navigate to mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Custom Page.
  5. Type KW Mobile App into the Select Your Custom Page Name field.
  6. Click the red Change button.
  7. In the large page editor box, click the HTML button in the toolbar.
    If you have any existing HTML code in the HTML Source Editor window that pops up, you may want to copy and paste all of it into a word processing document, and save it to change back your eEdge Custom Page in the future.
  8. Paste the HTML code you copied into the HTML Source Editor window that pops up.
  9. Click the green Update button.
  10. Click the red Save button.

You can now navigate to your eEdge website (or refresh the page if you're already there) to see your new KW Mobile App Custom Page.
STEP 6 (Optional): Track your Mobile App Downloads
You can find out how you rank in app downloads (technically, app branding) against other agents in ALL of Keller Williams by accessing the reports available through myKW.  You are automatically listed at the top of the report to see your rank and downloads. You can use the binoculars icon in the upper-left of the report search for your name, region, or market center. A "download" is attributed to you when a user enters your Agent Code (or selects you through the Agent Search) to brand the app to you.


mykw.kw.com ► Reports ► Reports ► Rankings ► Agent Mobile Downloads
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